CHAMPIONING MT. APO ARABICA COFFEE:
ONE CHERRY AT A TIME


Empowering the community as the foremost producer and roaster of exceptional Mt. Apo arabica coffee, celebrated for its unique volcanic flavor, cultivated with values, handwork, and a commitment to community growth.

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About Us

Established in the 1970s, Sergio-Loon Coffee Farm has developed into a producer of high-quality arabica coffee. Over the years, our farm has expanded and gained recognition not only in the city but also throughout the entire country. This was evident in 2019 when we secured a spot in the Top 10 of the Philippine Coffee Quality Competition, followed by a 2nd place finish in the 2021 edition. Furthermore, we were awarded the title of 'Best in the honey process' in the most recent competition. Additionally, our farm has gained exposure in the global market through participation in the Specialty Coffee Expo in Portland, Oregon. Beyond our commitment to producing top-notch coffee, we consistently emphasize the importance of establishing and maintaining strong relationships with our buyers and consumers to ensure that our products consistently meet high-quality standards.

One of the unique features of our coffee is that it is cultivated at an elevation of 1,500 meters above sea level, on the volcanic soil of Mt. Apo, resulting in a distinct and remarkable flavor profile compared to other coffee origins. As we continue to harvest award-winning coffee beans, we are dedicated to ensuring that each cup of our coffee reflects the values and hard work we put into it, making it an integral part of your daily life.

Our Products


Naturals
(Dry Process)

Natural processing, or dry processing, involves sun-drying coffee cherries. This method imparts fruity and wine-like flavors, including notes of berries and tropical fruits.

Washed
(Wet Process)

Washed processing removes cherry skin and pulp before fermenting the beans. It yields a clean, bright cup with balanced acidity, highlighting the coffee bean's intrinsic flavors.

Honey Process
(Pulped Natural)

The honey process, which leaves some mucilage on beans during drying, offers sweetness and body. Flavor profiles range from dried fruits to florals and caramel, depending on the level of mucilage.

Experimental
(Anaerobic) Process

In the experimental or anaerobic process, sealed containers limit oxygen exposure during fermentation. This results in diverse flavors, often featuring enhanced sweetness, floral notes, and pronounced fruitiness. The exact flavors vary based on fermentation duration, container type, and environmental conditions.

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